To livestream on something like Instagram or Facebook is intimidating. You can’t edit a live or control how it will turn out or your surroundings. It’s like having your own live television show and the more viewers, the more watch yours you have the more nerve wracking it can be. At least on your own show you’re not seeing how many people are watching right in front of you as you’re trying to continue on with your livestream. Regardless of this, if you’re an influencer or content creator of any kind, YOU NEED TO BE GOING LIVE. Rather that’s on Instagram, Facebook, or YouTube live-streaming is becoming more and more necessary.
Going live is interactive and allow you to engage with your audience in a more personal light. Engagement is the key to growth as I’m sure all of you Bosses out there know by now. With live-streams your audience is able to directly connect with you in a raw way. It helps build trust. Plus, your live videos don’t just disappear and they can come back and be looked at. Instagram lives stay up for 24 hours while Facebook and YouTube (if you set it up to post as a regular video) lives are always there to look back on for your audience. There is a genuineness in live-streams that you don’t get in any other way. It’s growing more and more in popularity and your audience loves it. It’s a great way to grow.
So how do you use live-streaming to help you grow?
Tips for live-streaming
Hopefully live-streaming is something you plan on doing in the future (Social Peach intends to do it soon as well). If it is, what platform do you think you’ll use? Would you guys like a post comparing live-streams on each platform? What tips do you have for all of our influencers out there who have yet to go live? Comment down below!
A blog written by Rikki Parker, our Writer and Communications Executive.